Boris Zanoletti has been appointed as the CEO of Intersport Italia Spa while continuing in his role as General Director of Cisalfa Group. He has extensive experience in the sports goods sector and expresses commitment to enhancing market presence and synergy among affiliates. Intersport Italia serves over 260 stores through its network, ensuring access to a wide range of international brands.
Cisalfa Group has appointed Boris Zanoletti as the Chief Executive Officer of Intersport Italia Spa. Mr. Zanoletti will also retain his current position as General Director of Cisalfa Group, where he will continue to oversee the strategic development of this leading Italian company in the sale and distribution of sports apparel, footwear, and leisure equipment. Intersport Italia, based in Bologna, operates as a purchasing group consisting of about 130 affiliates and manages over 260 stores across Italy. These affiliates are afforded the opportunity to purchase merchandise from approximately 80 international brands, some exclusively. Intersport Italia is affiliated with Icc–Intersport International Corp. through an equity stake and a licensing agreement, which ensures privileged relations with the most significant global sporting brands. “Since 1997, we have built a lasting relationship, based on expertise and synergy, with our affiliates through Intersport Italia,” stated Boris Zanoletti. “I am pleased with this appointment, which further solidifies our commitment to growth and the expansion of our market presence, enhancing the synergy among the various business realities.” Mr. Zanoletti has amassed considerable experience in the sports goods market, starting his career at Goggi Sport Spa in 1990, which was later acquired by Cisalfa Group. His professional skills and expertise have been pivotal in the development of the business, leading to successive promotions, culminating in his appointment as General Director of the Group in 2023.
The appointment of Boris Zanoletti as CEO of Intersport Italia Spa is indicative of the leadership changes within notable companies in the sports retail sector. Intersport Italia functions as a prominent purchasing group in Italy, facilitating collaborations between its affiliates to access a wide range of internationally recognized brands. The synergy between Cisalfa Group and Intersport highlights the strategic significance of partnership in the highly competitive market of sports equipment and apparel. Mr. Zanoletti’s extensive experience within the industry positions him effectively to lead the company towards continued growth and enhanced market presence.
In summary, the appointment of Boris Zanoletti as the CEO of Intersport Italia Spa signifies a strategic move towards strengthening the brand’s market position in Italy. His longstanding experience in the industry, coupled with his ongoing role at Cisalfa Group, underscores the commitment to fostering connections between affiliates and promoting organizational growth. This leadership change embodies the potential for expanded synergies within the marketplace, helping to navigate the evolving landscape of sports retail.
Original Source: www.ildenaro.it
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