The Effie Awards Italy recognized excellence in advertising with the Grand Effie awarded to LePub’s “Costa Sanremo – The Sound of Wonder.” Leaders in the industry highlighted the importance of effective communication strategies and the tangible results they yield. The event also announced Carlo Noseda as Jury President for the 2025 awards.
The Effie Awards Italy held its award ceremony yesterday, celebrating excellence in communication within the advertising sector. The event was facilitated by UNA – United Communication Companies and UPA, representing leading advertisers in Italy. Significant industry partners included notable names such as Google, Publitalia ’80, Grandi Stazioni Retail, Ipsos, and Nielsen. The prestigious Grand Effie award was presented to “Costa Sanremo – The Sound of Wonder,” a campaign created by LePub. This esteemed recognition was chosen from among the winners of the Effie d’Oro by a panel comprising 22 professionals from diverse backgrounds within the industry, including media, creative agencies, public relations, and event promotions. Giovanna Pinna, Corporate Media Director of Chanel, chaired the jury, highlighting a wide array of expertise and industry sectors. Davide Arduini, President of UNA, spoke to the significance of the Effie Awards, stating, “Effie Awards not only represent a prestigious acknowledgment but also an essential tribute to the value of companies that communicate effectively. This award celebrates the courage of those who invest with high but realistic ambitions, recognizing the merit of transforming strategies into tangible results.” He further emphasized the importance of diligent study and shared planning in achieving effectiveness in communication strategies. Marco Travaglia, President of UPA, echoed these sentiments, commenting, “The effectiveness of communication is essential for its development. I am pleased to reaffirm, alongside UNA, the value of the Effie program, which I have always advocated for within our industry. Today, it is more critical than ever to continuously enhance strategic practices and deliver content effectively. The Effie award honors those who have distinguished themselves and made a difference.” Following the conclusion of the 2024 edition, Carlo Noseda, CEO of M&C Saatchi Europe, has been announced as the Jury President for the Effie Awards Italy 2025.
The Effie Awards are considered a hallmark event within the advertising industry, focusing on the effectiveness of marketing communications. Recognized broadly, the awards celebrate campaigns that surpass traditional objectives, showcasing innovations in strategy that lead to measurable success. This year’s ceremony highlighted high-profile winners and celebrated the collaborative effort of esteemed industry leaders.
In summary, the Effie Awards Italy successfully celebrated the accomplishments of various campaigns in the advertising field, particularly honoring LePub’s “Costa Sanremo – The Sound of Wonder” with the Grand Effie award. Industry leaders underscored the critical nature of effective communication to achieve purposeful results and set ambitious yet achievable goals. This annual event not only honors creativity but also emphasizes the impact of strategic planning in driving concrete outcomes.
Original Source: www.touchpoint.news
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