GITEX Europe will debut in Berlin in May 2025, aiming to fill the gap left by CeBIT’s closure in 2018. The event will focus on B2B technology, facilitating partnerships and showcasing innovations, particularly in AI, cloud solutions, and quantum computing. Unlike CeBIT, which primarily featured large corporations, GITEX Europe will prioritize smaller businesses and startups, helping them to integrate emerging technologies and reach international markets. The event is designed to connect diverse sectors and attract representation from politics and academia, marking a significant step forward for the European tech scene.
In May 2025, GITEX Europe will make its debut in Berlin, marking a significant entry of one of the world’s largest technology fairs onto European soil. This event is poised to fill the gap left by the CeBIT, which concluded in 2018. Originally hosted solely in Dubai, the GITEX has established itself over 40 years as a premier platform for innovation and digitalization themes. The European version aims to meet the growing demand for a B2B technology platform that connects European companies, users, investors, and startups. Scheduled from May 21 to May 23, 2025, GITEX Europe is designed to respond to the specific needs of the European market, focusing on opportunities for exchange, partnership development, and innovation showcasing for businesses. Digital solutions that could transform business processes in the coming years will be at the event’s core. The organizers emphasize that GITEX Europe is not merely a replication of its Dubai counterpart but aims to address the unique challenges and opportunities present in Europe. Following the end of CeBIT—a pivotal B2B event for information technology—Europe lost a vital venue for technology professionals and decision-makers. Despite its historical success, CeBIT struggled to adapt to rapid industry changes, including the rise of digitalization and trend towards compact, focused events, ultimately leading to its closure. GITEX Europe aspires to bridge this gap by drawing on its extensive experience in Dubai, which has attracted participants from over 180 countries and hosted more than 6,500 exhibitors—the event is a linchpin for discussions on groundbreaking technologies. A significant differentiation lies in GITEX Europe’s approach, which is rooted in a profound understanding of business needs. Trixie LohMirmand, Executive Vice President and CEO of GITEX, emphasized, “Our mission is not to simply create another trade fair. We collaborate with stakeholders in the digital economy to forge new avenues for cooperation and establish trust.” This commitment to tailoring the event to European contexts is reflected in focal themes such as artificial intelligence, cloud solutions, 5G, and quantum computing, which increasingly shape corporate innovation. An essential objective of GITEX Europe is to facilitate networking among companies and startups. Unlike CeBIT, which primarily showcased established corporations, the Berlin event aims to provide visibility and support to smaller enterprises and startups. LohMirmand remarked that technological advancement today necessitates numerous partnerships and co-creation efforts, particularly concerning emerging technologies where startups frequently lead development initiatives. Furthermore, GITEX Europe focuses on supporting the European Mittelstand, as many SMEs lag in digitalization compared to tech hubs in the USA or Asia. The event aims to provide these companies access to the latest technologies, helping them incorporate these innovations into their business practices and enhance their international presence. LohMirmand stated that many businesses are eager to expand globally, and GITEX Europe will serve as a platform for them to enter new markets and showcase their products worldwide. GITEX Europe also seeks to foster interdisciplinary connections among exhibitors and visitors from diverse sectors, such as fintech, agritech, healthcare, and smart cities. The event is expected to catalyze sustainable practices in technology applications. Additionally, it aims to attract representatives from politics, academia, and the public sector, reflecting the growing significance of technologies like AI, IoT, and blockchain across all societal sectors. As GITEX Europe 2025 aims to establish itself as one of Europe’s premier tech events, its organizers view this as an opportunity to advance digitalization within the European market, filling the void left by the cessation of CeBIT. While it remains to be seen whether the event can achieve its full potential, it is evident that the European technology landscape stands to benefit significantly from a platform such as GITEX Europe.
GITEX Europe is an upcoming technology fair set to take place in Berlin in May 2025, marking a new chapter in Europe’s technology event landscape. The event comes in response to a perceived gap left since the discontinuation of CeBIT in 2018, which was once a key gathering for technology professionals. GITEX, originally a Dubai-based event, brings over 40 years of experience in showcasing technological innovations and aims to fulfill the needs of European businesses and startups by facilitating opportunities for collaboration and technology integration. The organizers emphasize a departure from traditional trade fairs, focusing on the specific needs and dynamics of the European market.
GITEX Europe 2025 is poised to become a landmark event in the European technology sector, with ambitions to rejuvenate the digitalization landscape and connect various stakeholders within the industry. By drawing on its established reputation from Dubai, the event seeks to offer a tailored approach that addresses the unique challenges faced by European companies, especially SMEs. As it endeavors to create a robust networking environment that fosters innovation and collaboration, the success of GITEX Europe could redefine the framework for future technology exhibitions in Europe.
Original Source: www.computerwoche.de
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