The initiative “Red Gold From Europe,” promoted by ANICAV and co-financed by the EU, is effectively enhancing the export of high-quality Italian organic preserved tomatoes to Denmark. The organic segment is experiencing growth, with significant imports from Italy and increasing consumer demand attributed to health benefits and quality. Key industry leaders emphasize the commitment to sustainable and nutritious products.
The European market is experiencing significant growth in the demand for Italian processed organic tomatoes, particularly those promoted under the “Red Gold From Europe” initiative by ANICAV, the National Association of Canned Vegetable Industries. This program, co-financed by the European Union, aims to enhance the consumption and export of high-quality organic preserved tomatoes to Denmark. The increase in both production and consumer awareness regarding the benefits of organic products has created a favorable environment for these tomatoes, which are noted for their versatility, safety, and nutritional quality. In Denmark, total imports of canned tomatoes—both conventional and organic—reached approximately 57.3 million euros in 2023, with Italian products representing a substantial portion, totaling 37.5 million euros of this figure. There has been a noticeable increase in the importation of canned organic tomatoes, climbing to around 3.96 million euros, illustrating a growing appetite for these Italian specialties. Interestingly, over 80% of organic canned tomatoes imported from Italy are sold as whole or in pieces, reflecting the product’s premium positioning in the market. “We are talking about nature in a can,” stated Marco Serafini, President of ANICAV. He emphasized that these organic tomatoes are cultivated in areas ideal for agriculture, which contributes to the superior quality of the produce. The trend towards organic products is particularly strong in Northern Europe, encompassing countries such as Sweden, Germany, the Netherlands, and Denmark. Italian organic canned tomatoes offer numerous health benefits, being low in fat and retaining their natural nutrients, including lycopene, a potent antioxidant. These tomatoes are processed expediently after harvest, ensuring the highest quality and flavor preservation. As cultivation practices improve and more land is dedicated to tomato farming, the canning industry’s capacity to process these products has also expanded, enhancing Italy’s competitive edge in the international market. Additional growth is anticipated in the export of both organic and conventional canned tomatoes, with projections indicating a 5.5 million euro increase in the first half of 2024 alone. Approximately 75% of Italy’s organic tomato output is directed toward export markets, with a strong focus on promoting these products among younger consumers who are increasingly health-conscious and environmentally aware. Giovanni De Angelis, Director of ANICAV, noted the importance of building trust in certification processes to drive future sales and growth in the organic segment. The proven efficiency of Italian tomato processing, which can transition from farm to can in less than 24 hours, underscores the commitment to delivering fresh, high-quality products to consumers. For further information regarding the Red Gold From Europe initiative, please visit the official website.
The article discusses the growing market for Italian processed organic tomatoes in Europe, specifically targeting Denmark under the “Red Gold From Europe” initiative spearheaded by ANICAV. This project is co-funded by the European Union and emphasizes the promotion of high-quality organic tomatoes, attributed to favorable agricultural conditions and superior cultivation practices. With an increasing demand for organic products, this initiative aims to enhance the visibility and consumption of Italian canned tomatoes in various European markets, reflecting a broader trend in healthy eating and sustainability.
In conclusion, the Italian processed organic tomato sector is experiencing robust growth in the European market, exemplified by the successful “Red Gold From Europe” initiative. This program aims to boost consumer awareness and expansion of exports to Denmark and beyond. With strong support from ANICAV and favorable agricultural conditions, Italian organic canned tomatoes are well-positioned to capitalize on current market trends favoring health and sustainability, ultimately contributing to an enriched culinary experience for consumers in Europe.
Original Source: www.finanznachrichten.de
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