Maximilian Schüssler has been appointed as C&A’s new Chief for the DACH region, transitioning from H&M. He will oversee 1,300 stores in Germany, Austria, and Switzerland starting December 1, focusing on market strategy.
C&A Europe has appointed Maximilian Schüssler as the new Chief for the DACH region, which encompasses Germany, Austria, and Switzerland. Schüssler joins the fashion retailer from H&M, where he served as the Country Manager for Germany. Effective December 1, he will transition from Hamburg to Düsseldorf to oversee the strategic market initiatives for C&A, which operates a total of 1,300 stores in the aforementioned regions.
This appointment underscores C&A’s commitment to strengthening its leadership team to navigate the competitive retail landscape effectively. Maximilian Schüssler brings extensive expertise from H&M, a company known for its strong urban retail presence, which will likely benefit C&A’s operations as they seek to enhance their market strategies across German-speaking countries. The transition reflects a strategic move to employ seasoned professionals with a robust understanding of vertical fashion retail.
In summary, the move by C&A to hire Maximilian Schüssler is a strategic decision aimed at bolstering its management team in the crucial DACH region. His extensive experience with H&M is expected to drive C&A’s market strategy effectively as the company continues to adapt to the evolving dynamics of the fashion retail industry.
Original Source: www.textilwirtschaft.de
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