Gitex Europe will debut in Berlin from May 21 to 23, 2025, as a new B2B IT trade fair intended to fill the gap left by the Cebit’s closure. Under the leadership of Jutta Jakobi, the fair will focus on serving the needs of SMEs and startups in the IT sector, promoting an industry-agnostic approach and aiming to revive extensive business interactions that have diminished in the post-Cebit landscape.
The Gitex Europe trade fair is set to launch in Berlin from May 21 to 23, 2025, marking a significant move in the IT exhibition sector. As the Gulf region has become saturated with Gitex, the event is expanding globally with a new regional branch aimed at filling the gap left by the Cebit, which ceased operations unexpectedly. With no major IT fair in Europe since the closure of Cebit, Gitex Europe plans to cater specifically to B2B IT providers and their clientele, particularly the robust SME sector in Germany. Jutta Jakobi, the Managing Director with extensive experience in the trade fair industry, particularly at Deutsche Messe in Hannover and involving the Cebit, has been appointed to guide this initiative. She stressed the need for a B2B-centric platform that is “industry-agnostic,” recognizing the wide applicability of many topics and technologies across various sectors. Early discussions with potential exhibitors have revealed a demand for such a platform, as many IT companies have resorted to attending related events to foster client relationships and network since the Cebit’s closure. Although the Hannover Messe did not manage to incorporate the IT sector effectively, Gitex Europe aims to fill this void without neglecting the needs of SMEs and startups, who will be given considerable exposure at the event. Two exhibition halls are designated specifically for startups, denoting their significant role in the Gitex Europe framework.
The Cebit was once a staple in the European technology exhibition scene and its abrupt closure left a notable void in the market, particularly for business-to-business interactions in the IT realm. Since that time, other fairs like the IFA have struggled to attract IT providers, with the focus largely concentrated on consumer electronics rather than business applications. The absence of a dedicated space for B2B IT interaction has necessitated the establishment of new platforms like Gitex Europe, which aims to provide a comprehensive venue for companies engaged in digital product development for the European market, especially within the SME sector.
In summary, Gitex Europe is poised to become a pivotal player in the European IT exhibition landscape, seeking to address the substantial demand for a B2B-focused platform. Its commitment to inclusivity, particularly of SMEs and startups, along with the strategic expertise of its Managing Director, Jutta Jakobi, heralds a promising future for the trade fair industry in Europe.
Original Source: www.connect-professional.de
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