The “Red Gold From Europe” initiative, backed by ANICAV and the EU, aims to increase the export and consumption of high-quality Italian processed tomatoes, particularly organic varieties, in Northern Europe. Significant growth in production and imports reflects the rising demand for Italian canned tomatoes, showcasing the favorable agricultural conditions and efficient processing methods in Italy.
The international program “Red Gold From Europe,” supported by ANICAV (the National Association of Vegetable Preservatives Industries), aims to enhance the presence of processed tomatoes labeled “Made in Italy” within the European market, particularly focusing on promoting the consumption and export of organic tomato products. The initiative, which receives funding from the European Union, is experiencing significant growth due to increasing production and consumption rates and the high quality of Italian tomatoes, recognized for their flavor, versatility, safety, and origin. In 2023, German imports of canned tomatoes amounted to approximately 787.6 million euros, with Italy accounting for a substantial 480.4 million euros. Notably, organic canned tomatoes from Italy also saw impressive growth, with imports reaching around 31.77 million euros, reflecting an increase of nearly 7.25 million euros compared to the previous year. Approximately 48.3% of imported Italian canned tomatoes are whole or diced, while over 60% of organic products fall into this category. Marco Serafini, President of ANICAV, emphasizes the quality and natural appeal of the products, stating, “We are talking about nature in a can.” He believes that the increasing consumer sensitivity to product quality and environmental protection represents a notable trend, particularly in Northern Europe. The four key target markets for this initiative are Sweden, Germany, the Netherlands, and Denmark. The organic canned tomatoes from the “Red Gold From Europe” initiative are established in the international market due to their healthy, low-fat nature, and their ability to retain natural nutrients through efficient processing methods. This trend reflects the favorable climatic conditions and fertile soils of the Mediterranean, creating optimal conditions for tomato cultivation. Increased production is attributed to the growth of cultivated areas and improvements in yield, while processing capacity within the canned food industry remains intact, focusing on new tomato varieties and products to enhance competitiveness. In the first half of 2024, total exports of canned tomatoes, both organic and conventional, surged to approximately 410 million euros, with about 260 million euros originating from Italy, indicating continued growth in this sector. Giovanni De Angelis, Director of ANICAV, notes that roughly 75% of Italian organic tomato production is designed for export, with a clear strategy to further promote organic consumption among younger audiences by addressing specific factors, including certification trust and cost reduction. One notable advantage of the production process is that tomatoes can be processed from plant to can within 24 hours, ensuring premium quality for consumers.
The “Red Gold From Europe” initiative, funded by the European Union and facilitated by ANICAV, seeks to bolster the market for Italian processed tomatoes, especially organic varieties, in Europe. This program targets several Northern European countries, where consumer demand for high-quality food products is on the rise, necessitating the establishment of best practices in tomato cultivation and processing. By focusing on quality and sustainability, this initiative aligns with broader environmental trends that are influencing consumer choices.
In conclusion, the “Red Gold From Europe” program represents a significant effort to promote and export Italian organic tomatoes, with a particular emphasis on quality and sustainability. With the growing market for organic products in Northern Europe, and the established track record of Italian tomatoes, this initiative is poised for continued success in enhancing Italy’s position in the European canned tomato market.
Original Source: www.prnewswire.com
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